Are Printed Brochures Obsolete?

Written By Hicham DARIF on 30 juil. 2012 | 09:34

By Aaron Smith

To say that the Internet has changed our way of life is an understatement. Not since the telephone has a technology so impacted the lives of everyone around the world. The field of business is no exception. Modern-day businesses depend heavily on the Internet as a marketing tool. Processes like e-mail harvesting, auto responding e-mails and banner advertising are not only effective marketing tools, they are relatively inexpensive. With all these advanced marketing methods at one's disposal, it may be tempting to think that traditional ways of business promotion are not only pass but are even undesirable. This, however, is far from the truth. In fact, a professional looking printed brochure design can be just as effective in promoting your business as the most extensive Internet-based marketing technique.

First of all, having an actual copy can serve purposes that online documents, by their very nature, can't fulfill. Brochures are particularly useful for customers who might prefer having a printed copy of your brochure, to refer to them whenever necessary. Even in today's technological society, a considerable number of potential clients do not rely on computers as their major source of information.

Furthermore, a creatively-designed brochure makes a statement about a company. A brochure featuring a company's logo design with its mission and vision is a great way to introduce a company to potential customers. With leads collected such as emails and physical addresses, a company can distribute their brochures to customers in need of their products and services.

There is no denying that the Internet can help companies reach millions of people in a short period of time. But a company should also not forget potential clients and customers near their base of operations. Distributing brochures featuring what the company is all about is an effective way to pique the curiosity of local clients and customers. One must remember that branding does not stop with the creation of a website or the application of best SEO practices. Branding should include "real world" strategies such as an effective and eye-catching brochure design.

Do not neglect brochures when conceptualizing your marketing plan. As a promotional tool, brochures are still very effective. It's relatively easy to find a design agency in Singapore online that can make brochures suitable for your needs at a reasonable cost.

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