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Types Of Online Advertising For Beginners

Written By Hicham DARIF on 25 juil. 2012 | 11:35

By Reed Slidell


If you wish to exhaust your chance for success in the internet business, it is important that you get into online advertising. With the competition as stiff as it is, there's a call for extra measures to level the playing field. As everyone else runs ads, why don't you do your own? Here, let's enumerate six of the most popular types of online advertising and how they are done. Hopefully, you'll have a clearer idea of what would work best for you after reading the article.

Local listings. This is probably the fastest way to advertise your business. Get it listed and it's ready for public viewing. Some directories offer free services while others demand certain fees. Anyway, getting your venture in either can help in its promotion.

Banner ads is probably one of the oldest, if not the oldest type of advertising on the internet. They can highlight your offers and once the reader clicks on the ad, he or she will be brought to your online business site. You must prepare a good landing page so as to give the visitor further information about business. Some banner spaces are paid per view while others are paid per click-through.

Display ads is one of the most popular types of online advertising utilized today. They are somewhat similar with banner ads in the sense that they are placed on different sites, but display ads come in various shapes and sizes. They can also be in the form of static images or flash videos.

Floating ads are the ads which appear right after you get to a certain website. They are said to be the best online advertising method because they grab attention, can fill the entire screen, and can contain audio and video elements. Whenever you refresh a page with this kind of ad, it pops out again and lingers until you click "x" or wait until some 20 or 30 seconds. Meanwhile, it blocks your view of the webpage you are trying to visit so you have no other choice but focus on the ad.

These ads are found everywhere on a site, hence the term "takeover." They're on the landing page, the banners, the side bars, and the buttons. They show the same message so the tendency is for the viewers to remember them, if not get enticed by them.

Unicast ads are said to be one of the most effective types of online advertisements. They resemble TV commercials because they have audio and video elements. They are only much better because the ads can be clicked on for further information.

These are the six of the most prominent types of online advertising being used by internet marketing businesses these days. If you have a venture or you're starting a new one, knowing them is beneficial because they can greatly help your marketing efforts.




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