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Email Marketing Campaign - Why Do It Now

Written By Unknown on 25 juil. 2012 | 11:38

By Reed Slidell


Email marketing campaign is one of the most frequently used methods in promoting a business online. It has become quite vital not only for huge businesses but also small firms which want to increase their visibility and profit using SEO. If you are an entrepreneur wondering whether email marketing really works, read six of its benefits.

The first benefit this marketing technique brings is its broad reach. Through emails, you can promote your business even globally with a click of a mouse. Also, you can reach multiple people all at one time. If you're after convenience, then this is certainly the marketing method for you. As long as you have an effective material, then there's no reason why your efforts won't pave the way for higher profits.

The second benefit of this practice is it is highly personalized. Even if you are sending a generic social media message, you can customize it by using the recipient's name at the opening remarks. All throughout the mail, you can make the readers feel that you are talking to them face-to-face. This level of personal invitation can entice them more easily to give your venture a try.

Email marketing best practices can also be highly interactive. Perhaps when you think of emails, you only think of long and boring letters. The thing is, emails are no longer just textual. They come in all sorts of forms too, such as videos, audio files, and graphic presentations. With the kind of interactivity being offered, emails can no longer be dull and unexciting. They can undoubtedly work as powerful tools in marketing a business.

Fourth, performing an email marketing campaign also lets you concentrate your efforts better depending on a specific target audience. See, your mailing lists can be sorted in various ways. Chiefly, most entrepreneurs classify theirs based on age range, income range, habits, and geographic location. These classifications help them allocate resources more efficiently, resorting in faster returns too. As you already know, different people have different needs, wants, and priorities. Depending on these factors, their choices vary as well. Hence, not one product (or service), no matter how good it is, can be patronized by all. Marketing it to everyone makes no sense either. The best thing to do is offer a particular product to a specific target that will likely have the need for it.

Faster responses can also be expected via email marketing. Because recipients can react by simply clicking the mouse, you can hear from them in the usual span of one to three days. Sometimes, replies can come in as fast as several minutes later after you sent the email. How can direct mail responses which take seven to twelve days beat that?

Finally, running an email marketing campaign also gives the public freedom to choose whether they would continue to hear from you or not anymore. The opt-in or opt-out options make the people know that you are not all about the money but respect too. Now, that adds up to your reputation for sure.




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