Is Press Release Writing Beneficial For Business?

Written By Hicham DARIF on 1 août 2012 | 11:56

By Reed Slidell

Press release writing is one of the most popular and effective methods in promoting a business may it be online or offline. It concentrates on creating newsworthy stories that can attract, engage, and entice readers to a certain business or organization.

Typically, press releases are submitted to different media such as newspapers, magazines, radio, and websites for publication. Online, these press releases bear links that are referenced to a specific website where people can learn more of what they have just read. If a piece of press release is successful, it will be quite easy to improve one's site traffic.

Basically, writing press releases can be a valuable endeavor in any business because the general public is more responsive to news stories than typical advertisements. While conventional ads are briefer, they tend to create a feeling that they're all about the money; that companies run ads just for the sake of making the viewers buy.

On the other hand, press releases are more personal and multifaceted. Apart from simply announcing some news, they also make the public feel that the sources want to share something with them- may it be their mission, advocacy, products, and the likes. The formation of this kind of mood can greatly help in making your business known to a wider audience.

As an entrepreneur, using press releases help tell consumers that you want to have a relationship with them that goes further than buying and selling. You allow them to know you more. Consequently, they react to you more favorably. Moreover, press release writing is a lot more affordable than buying ad spaces. If you can go for a promotional method that's cheaper and more effective, won't you do just that?

Apart from the ones mentioned, there are several other benefits you can enjoy from creating and submitting press releases as part of your SEO campaign. Here they are:

One, press releases can boost your online presence and visibility. Although the same effect can be experienced offline, it's more significant in the cyberworld where competition is extremely stiff. The more people get to hear of your business, the more you strengthen your presence. Subsequently, you improve your ranking and visibility too.

Also, press releases can help make your venture look more credible. News stories can be very effective as long as they are written well. They can indubitably increase your authority in the field.

Three, press releases comes with free publicity. Truth is, a press release can be an advertisement in disguise. Yes, it does talk in relation to some news about your business, but the truth is, it also just tells of your business! You can't simply tell a story without having a subject, right? Hence, it is inevitable that in every press release, you also do a shameless plugging of your venture.

All in all, press release writing can be an advantageous technique to your business in more ways than one. Whether you are a beginner or a veteran in online business, it can surely help you go places.

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