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3 SEO Mistakes That Will Send You To The Sand Box

Written By Hicham DARIF on 2 août 2012 | 09:14

By Colette Dillard


No matter what type of site you have or what type of internet business, you need visitors from your target audience. To go about this, you must get your site ranked high in the search engines. When you go about SEO the right way, you will get that target audience and that audience will usually be ready to act. On the other hand, if you're new to the SEO game, it's important that you learn a few blunders to stay away so that you don't harm your chances for success. You want to be favored by the search engines, not penalized by them. This is why it's essential that you pay attention to what you can't do if you hope to be successful. In this article we'll be discussing about various search engine mistakes that you should avoid if you want to get quality visitors hitting your site.

Number one mistake: terrible on-site SEO, it not only helps you rank well but helps your visitors navigate your site better. This is an important part of your whole SEO strategy and is completely in your control. On-page SEO is how you arrange the elements on your site to rank well in the search engines. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. All of these should have your targeted keywords mentioned in them. On-site optimization is one of the search engine's ways of giving higher ranking to the sites that will give their searchers the best experience. Your competition will be using these basic techniques so you should take it a step further.

You should never commit the blunder of taking text that's not yours from various other sites, as that's not morally correct. If you copy content, you won't get far. It may appear as though there are no repercussions at first, but it will hurt you once someone discovers that you've stolen your content. The main reason you don't want to do this is because search engines are smarter these days and they can easily pick out content that's been copied. Your site will get stuck in the duplicate content filter, which will eventually affect your ranking. This is the main reason why it's crucial for search engines as well as visitors to like the content that you use.

If you ignore the search engine guidelines, you are making a huge blunder. This is why it's necessary to memorize those guide lines so that you can avoid any mistakes that will get you banned from the searches. The search engines are constantly altering their rues so it's important to look them up as often as you can so that you never incur a penalty. For instance, when we look at Google, we see it changing its search engine algorithm on a regular basis, so if you don't go by their rules, your ranking will probably fall.

In conclusion, making your SEO methods into a success can involve putting several tactics to good use for your site to see real results. While so-called 'blackhat' tactics might promise you instant results for improving your search engine rankings, they're not considered long-term methods that you can count on. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won't get you banned.




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