Recherche

The Marketing Guide For Job Hunters

Written By Unknown on 28 juin 2012 | 14:39

By Donna Nail


I've been in recruiting for 15 years. For those who don't know, a headhunter (same thing as a recruiter) goes out and finds very specific people to fill very specific positions at client companies. If we pull that off, there may be a nice commission included, and if we don't, well, we starve. So, recruiters become very accomplished at not only finding qualified people (the easier, not easy, part) but (the most crucial part) at preparing those people to speak about all of the right things reacting to their phone interview questions and later in person meetings.

I'm a big believer in marketing a Candidate (That's recruiter-talk for the person seeking the position) making use of a cohesive marketing strategy. This involves three key components: The 30-second Elevator Pitch, The 180-second Tell Me a Little Bit About Yourself, and The Resume. All three are created centering on the most impressive, specific achievements of the job seeker.

In order to start, looking back over job history, and just the employment history that corresponds to the position being sought, identify the 3 highest impact specific success stories. These should be examples of going above and beyond that truly stand out. Also, they ought to include specific numbers when possible. To provide an example, "I was the # 1 producing sales representative out of Five-hundred in 2004 for producing over $50 million in my territory. That was a gain of over 36% from the previous year." Most people probably don't have something that ideal, but get as near to that particular mark as possible. It could possibly be "I ran a $10 million dollar company with 87 employees for 7 years." Now, list out those three items in order from greatest to least.

The Elevator Pitch is a short twenty to thirty second initial introduction which is used on a phone call when contacting somebody new. In quick order, give your name, the number of years you have been in your profession, a 1 line version of your best accomplishment, and why you are calling. It might sound like this, "Hello, I'm Dean Jawarski. I've been an executive recruiter for 15 years. During that period I've placed over 200 software engineers at X company alone. I wondered if we could have a discussion about any positions you might have available?" If that goes well, that pitch might turn into a conversation or maybe lead to one being scheduled.

"Tell me a little bit about yourself", stands out as the beginning question of most interviews. It's a wide open opportunity to set the tone for what is to follow. Again, repeat the elevator pitch, but this time get deeply into all three of your major accomplishments in depth. It should take two or three minutes. Then end it with a statement that those accomplishments as well as your work history on the whole are what make you a very good fit.

As far as the resume, it needs to be also made to highlight those three major accomplishments and perhaps two more. Many interviewers make use of the resume as a general road map for your conversation going down it in order. If they do, this piece of paper will lead them straight to all the successes mentioned earlier.

In the end, the net result is an exceedingly concise and well put together presentation of all your best strengths that has been stated and restated 2-3 times.

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