3 Fast, Down and Dirty Tricks For Higher Conversion Rates

Written By Hicham DARIF on 3 juil. 2012 | 10:59

By Amparo Dillon

All online businesses want to increase conversion rates; however, it can literally mean testing and tweeking many aspects of the sales process. If you want more impressive conversions, then you may want to continue reading to find out the best place to start.

This may or may not be apparent to you, but if you desire to convince, pursuade, or influence another person; the most powerful instrument is the written word. You can have the best website with the most amazing graphics, but if you're not using the right words to create a lasting impression, then your conversion rate will obviously be hit. Regardless of the intent and "most wanted action," you will begin your journey by considering what you have for sales copy. Other aspects of your site will play a part, for sure, but if someone manages to make it to your copy, then that is where the last battle is won or lost. If you do not know anything at all about writing copy, then it's a tremendously good idea to start learning something about it. And if you don't really have the time to do it, invest some money and outsource it to a professional copywriter who can take care of the job. One of the most powerful and lucrative marketing activities is testing your copy where ever you have it. There is nothing unusual about increasing conversions hundreds of a percent as a result of making simple changes and testing the result. So two important take-aways: evaluate your copy and make changes if necessary; always test everything you do and have on your site.

Too many marketers lose the battle during the check-out phase of the overall transaction; yours must be very clear, easy, and fast. Minimize the overall number of steps, clicks, etc, and that is just one thing that will help. Maybe the battle cry here is "painless and fast" because if it's not then you're flirting with lower conversion rates. This can actually bring down your conversion rate if you're not focusing on minimizing the steps towards the checkout. Just try to keep the number of different pages to the rock-bottom minimum when customers are trying to give you their money.

Make sure that you're reaching to the main point of your copy as soon as possible and cut out all the fluff out of it. Perhaps the best approach is to go to Clickbank dot com and read the intro paragraphs of some of the more popular products.

Whatever you do, make all efforts to keep studying about conversion rates and how to improve them.

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